Discover what works for you, one experiment at a time.
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Life doesn’t follow a straight line. Instead of chasing big rigid goals and clinging to the illusion of control, Ness Labs provides you with the tools to run tiny experiments so you can make better decisions, stay curious under pressure, and sustain your energy over the long run.
Anne-Laure Le Cunff, PhD
Hi, I’m Anne-Laure. I’m a neuroscientist, writer, and entrepreneur. I started my career at Google leading digital health projects. But along the way, I realized I was more fascinated by the human side of things: how we learn, adapt, and stay curious in the face of uncertainty.
That led me back to academia. At King’s College London, my research focuses on the evolutionary neuroscience of curiosity, including how traits like hypercuriosity can both challenge and inspire the way we live today.
Through Ness Labs, I share tools to help you explore, experiment, and grow. I also distilled these ideas into Tiny Experiments, a book about living a more experimental life.
My work has been featured in Rolling Stone, Science News, Forbes, the Financial Times, WIRED, and more. I also speak at companies and conferences and advise on learning, innovation and adaptability. Please get in touch if you’d like to collaborate.
Build a laboratory for your mind
“-ness” is a suffix that means “state of being”, as in awareness, mindfulness, consciousness. Ness Labs is a playground for curiosity – a place where you can learn how to experiment with ideas, explore creative projects, make better decisions, and reflect on your progress.
Weekly science-based lessons you can apply in minutes
- Learn practical insights backed by research.
- Replace big bets with tiny experiments.
- Simple tools to cut through analysis paralysis.
In-depth programs to master the experimental mindset
- Take part in immersive courses and workshops.
- Build systems to sustain focus and productivity.
- Learn to work with your brain, not against it.
A supportive community to run tiny experiments with
- Share ideas and get feedback in real time.
- Guidance to turn uncertainty into opportunity.
- Accountability to build lasting habits and rituals.
Ready to experiment?
Join 120,000+ readers. One practical, evidence-based lesson each week.
The Experimental Leader
A complete, science-backed program to lead with curiosity, adaptability, and clarity — without burning out.
What you’ll walk away with
- A repeatable system for tiny experiments
- Better decisions under uncertainty
- Sustainable focus habits
- High-agency team rituals
Trusted by teams of lifelong learners
The Ness Labs approach distills thousands of hours of teaching, research, and workshops delivered at high-growth companies and renowned academic institutions. Everything is tested in the field and turned into frameworks you can apply right away.
Design your learning journey
Ness Labs offers three complementary ways to develop your experimental mindset and conduct tiny experiments in your personal and professional life. Mix-and-match or just start with what piques your curiosity today.
Tiny Experiments
- Reframe goals as experiments.
- Science-based tools for career and life decisions.
- Stories and templates to use immediately.
Annual Learning Pass
- Connect with thousands of curious minds.
- Share tiny experiments and get feedback.
- Events, coworking, and library of resources.
The Experimental Leader
- Step-by-step system to lead with curiosity.
- Video lessons, templates, and prompts.
- Optional certificate of completion.
What readers and learners say
“The articles are awesome. She reminds me of the neuroscience / entrepreneurship equivalent of Maria Popova.”
— Harry Dry.
“The consistency and thoughtfulness of Ness Labs inspire me to question the ordinary and iterate towards being a better version of myself.”
— Steph Smith.
“Signing up for Ness Labs is one of the best things I did. Low noise, high signal.”
— Mike Salomon.
“This was the resource I didn’t know I needed — so badly. Bite-sized but in-depth insights into my brain. Ness Labs has changed the way I approach work.”
— Kelly Miller.
“Amazing neuroscience-based tips on how to get the most out of your day without ruining your (mental) health. A genuine and kind corner of the internet with useful insights based on science.”
— Matthias Frank.
“An incredible collection of expertly curated insights, methods and tools that will help you live a life driven more by curiosity and less by anxiety.”
— Mattia Peretti.