The science of eureka moments

A eureka moment is that magical epiphany when the solution to a problem seems to appear out of nowhere. Also known as an “Aha!” moment, little beats the sudden clarity you feel at solving a puzzle or finally understanding a previously unfathomable concept. Eureka moments can lead to creative discoveries, the triumphant completion of a …

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The rise of fake scientists

Yesterday at lunch time, while I was sipping tea and casually going through Instagram stories to see what my friends were up to (not the best kind of work break, but we are human after all), I was shown an advert for a website I had never heard about before. It’s called Gaia, and it …

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Building a healthier internet with Jeremy Hurst, co-founder of Idenati

FEATURED TOOL Welcome to this edition of our tools for thought series, where we interview founders of companies on a mission to help you live, work, and think better. Jeremy Hurst is the co-founder of a software company called Idenati, started in 2019 as a side project at first. On the surface, Idenati helps people …

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Decision fatigue: how a burden of choices leads to irrational trade-offs

Have you ever felt like you are too tired to make the right choice between several options, especially after a long series of decisions? Decision fatigue can lead to poor choices and irrational trade-offs in decision making. It refers to the deteriorating quality of decisions after a long session of decision making. Too many decisions …

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The Seven Sins of Memory

“Our memory is a more perfect world than the universe: it gives back life to those who no longer exist,” once said French author Guy de Maupassant. Whether it’s short-term memory allowing us to perform simple calculations on the fly, long-term memory which can store larger quantities of information, sometimes for a whole life span, …

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Egocentric bias: why we feel like the main character in our own movie

Do you have a burning memory of an embarrassing experience that happened to you, and can’t help but think that everyone who was present must still laugh about it to this day? Chances are, most of them don’t even remember any of it. Similarly, have you noticed how we tend to overestimate the amount of …

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Declinism: how rosy retrospection impacts decision-making

“It was better before,” says your friend. “Ha, those were the days,” your reply with a sigh. Declinism is the belief that societies tend towards decline, often linked with rosy retrospection—our tendency to view the past more favourably and the future more negatively. It may seem harmless, but declinism can cloud your judgement and lead …

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The Barnum Effect: why we love astrology and personality tests

What do astrology, aura reading, fortune telling, cold reading, and some personality tests such as the MBTI have in common? They all exploit the Barnum Effect to convince people that the generated statements are personal to them. The statements are so vague, we interpret our own meaning, sometimes feeling in awe of their accuracy. “That’s …

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Write things down and get them done with Amplenote

FEATURED TOOL Welcome to a new edition of our tools for thought series! We had the pleasure to chat with Bill Harding, one of the minds behind Amplenote, a note-taking app “to write things down and get them done.” Bill is the CEO of Alloy.dev, which builds productivity tools for busy people. Amplenote’s parent company …

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