But wait, there’s more: the psychology of selling

Even unintentionally, you’ve probably seen one of these infomercials on TV. The presenter goes through all the supposedly amazing features of an obscure product with an excited voice, an urgent tone, as if he or she was sharing an important secret few will be lucky enough to know about. When you think the advert is …

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Ethos, Pathos, Logos: how to persuade people

Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or …

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