A eureka moment is that magical epiphany when the solution to a problem seems to appear out of nowhere. Also known as an “Aha!” moment, little beats the sudden clarity you feel at solving a puzzle or finally understanding a previously unfathomable concept. Eureka moments can lead to creative discoveries, the triumphant completion of a … Read More
Do you prefer your yoghurt with 10% fat or 90% fat-free? Should the label on your disinfectant say it kills 99% of germs, or that it only spares 1% of them? Marketers know which framing will result in more sales. This is called the framing effect: a cognitive bias where people decide on options based … Read More
Have you ever felt like you are too tired to make the right choice between several options, especially after a long series of decisions? Decision fatigue can lead to poor choices and irrational trade-offs in decision making. It refers to the deteriorating quality of decisions after a long session of decision making. Too many decisions … Read More
“Our memory is a more perfect world than the universe: it gives back life to those who no longer exist,” once said French author Guy de Maupassant. Whether it’s short-term memory allowing us to perform simple calculations on the fly, long-term memory which can store larger quantities of information, sometimes for a whole life span, … Read More
Do you have a burning memory of an embarrassing experience that happened to you, and can’t help but think that everyone who was present must still laugh about it to this day? Chances are, most of them don’t even remember any of it. Similarly, have you noticed how we tend to overestimate the amount of … Read More
“It was better before,” says your friend. “Ha, those were the days,” your reply with a sigh. Declinism is the belief that societies tend towards decline, often linked with rosy retrospection—our tendency to view the past more favourably and the future more negatively. It may seem harmless, but declinism can cloud your judgement and lead … Read More
We often tend to prefer complex solutions over simple ones; complicated marketing jargon over clear explanations; multi-steps implementations over more direct execution. Complexity can lend an aura of authority to products, which marketers are exploiting to project authority and expertise. Complex processes can also delay decision-making, giving us the illusion of productivity. Why is it … Read More
If there’s one quote that’s particularly popular in management circles, it’s “what gets measured gets managed”—often misattributed to famous management consultant Peter Drucker. First, Drucker never said this; second, he actually didn’t believe such a thing; third, the idea is flawed. A long game of telephone The idea probably originated from a paper published in … Read More
Why do we often want to stick with our current beliefs, even when new knowledge seems to contradict them? Why does dogmatic belief habitually trump objective evidence? This effect is called the Semmelweis reflex, which Thomas Szasz described as “the invincible social power of false truths”—a phenomenon so dangerous it has caused many deaths throughout … Read More
“Le mieux est l’ennemi du bien” wrote Voltaire in 1772—which translates to “better is the enemy of the good”, but is often translated as “perfect is the enemy of the good.” The Nirvana fallacy consists in comparing existing solutions with ideal, perfect ones—which are often unrealistic. A form of perfectionism, the Nirvana fallacy can lead … Read More