Confirmation bias: believing what you see, seeing what you believe

β€œThe eye sees only what the mind is prepared to comprehend.” β€” Robertson Davies. A person who thinks women are bad drivers is more likely to notice driving mistakes made by women. A detective who is convinced a suspect is guilty is more likely to pay attention to evidence corroborating their intuition. And, while someone …

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Cognitive biases in entrepreneurship: a research report

Scenario 1 – Joe and Jane decided to play a game in which they toss a coin a few times. Every time a head came up, Joe had to give Jane $10 and every time a tail came up, Jane had to give Joe $10. They could toss the coin any number of times they …

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Illusory correlations: how to identify your hidden assumptions

When I was a kid, I used to think I was doing much better at tests when using a particular pencil my sister had gifted me. So I would make sure to use this pen for every test. I have a friend who thinks that city people are generally rude. So when he meets a …

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