The Cobra Effect: how linear thinking leads to unintended consequences

Have you ever tried to fix a problem, only to make things worse? That’s called the Cobra Effect—when an attempted solution results in unintended consequences. Because most of our cause-to-effect experiences involve very simple, direct relationships, we tend to think in terms of linear chain of events. But the world is much more complex than … Read More

The generation effect

Do you feel like you can remember things better when you actively engage with the information and create your own version of it? That’s called the Generation Effect. In a research paper published in 1978 in the Journal of Verbal Learning and Verbal Behavior, scientists described it as the phenomenon where information is better remembered … Read More

The role of the frontal association cortex

The cerebral cortex can be divided into three main parts: the sensory areas, the motor areas, and the association areas. The association cortex is a complex distributed network, receiving information from the primary and secondary sensory and motor areas, as well as the brainstem and the thalamus, processing it, and sending it across multiple pathways … Read More