The psychology of gift giving

The holiday season is around the corner. For most of us, it means we need to get gifts for our loved ones—our family, our friends, maybe even for people we don’t know all that well, such as clients and coworkers. The holiday season is notoriously stressful. Surveys show that nearly 7 people out of 10 … Read More

The self-actualisation economy

The Maslow’s hierarchy of needs has been mostly used in psychology to understand the underlying forces that drive human motivation. It goes from physiological needs at the base of the pyramid, to safety, love and belonging, social needs, esteem, and ends with self-actualisation at the top of the pyramid. These are supposed to represent the … Read More