Rethinking Goals: the Science of Nonlinear Goal Setting

In 2008, Spotify set the ambitious vision to create a legal music streaming service that could compete with piracy. Their initial strategy was clear-cut: secure licensing deals with major record labels, build a robust platform, and acquire users. But the path that led to their current 626 million active users was anything but straight. They … Read More

The Curse of Knowledge

Have you ever had a teacher who was very smart but terrible at teaching? An expert who used so much jargon you could not follow their explanation? This is called the “curse of knowledge”, a term coined in 1989 by economists Colin Camerer, George Loewenstein, and Martin Weber. It’s a cognitive bias that occurs when … Read More