Rethinking Goals: the Science of Nonlinear Goal Setting

In 2008, Spotify set the ambitious vision to create a legal music streaming service that could compete with piracy. Their initial strategy was clear-cut: secure licensing deals with major record labels, build a robust platform, and acquire users. But the path that led to their current 626 million active users was anything but straight. They … Read More

The Science-Based Benefits of Writing

We don’t realize how much time we spend writing every day: we text our friends and families, we leave comments on social media, we send emails, we create documentation, presentations, and more. Well, good news: writing is actually good for you. Let’s explore the science-based benefits of writing and how you can make the most … Read More

The Curse of Knowledge

Have you ever had a teacher who was very smart but terrible at teaching? An expert who used so much jargon you could not follow their explanation? This is called the “curse of knowledge”, a term coined in 1989 by economists Colin Camerer, George Loewenstein, and Martin Weber. It’s a cognitive bias that occurs when … Read More