Rethinking Goals: the Science of Nonlinear Goal Setting

In 2008, Spotify set the ambitious vision to create a legal music streaming service that could compete with piracy. Their initial strategy was clear-cut: secure licensing deals with major record labels, build a robust platform, and acquire users. But the path that led to their current 626 million active users was anything but straight. They … Read More

The Science-Based Benefits of Writing

We don’t realize how much time we spend writing every day: we text our friends and families, we leave comments on social media, we send emails, we create documentation, presentations, and more. Well, good news: writing is actually good for you. Let’s explore the science-based benefits of writing and how you can make the most … Read More

The Curse of Knowledge

Have you ever had a teacher who was very smart but terrible at teaching? An expert who used so much jargon you could not follow their explanation? This is called the “curse of knowledge”, a term coined in 1989 by economists Colin Camerer, George Loewenstein, and Martin Weber. It’s a cognitive bias that occurs when … Read More

How to better remember what you read

While most people—including scientists—agree on the benefits of reading books, not everyone seems to have been made equal when it comes to remembering their content. Some people (including my dad, who we call a Walking Wikipedia) are an endless source of insights, recalling every single detail long after they’re finished reading. Others, not so much.  … Read More

Some hard truths about soft skills

For generations, hard skills have been prioritized over soft skills. Today, engineering and computer science education still places a strong emphasis on building technical expertise through math, science, and programming courses, with little attention paid to fostering interpersonal abilities. Many parents and educators still operate under the assumption that academic achievement and hard skills should … Read More