Knowledge Base

Focus, relax, and sleep with Endel

In this interview, we talked about the science behind Endel, how we can take control back of our biological rhythms, how they are using sound masking to shield us from the distracting noises of city life, how sleep is essential to our productivity and well-being, the importance of creative collaboration, the legacy of Alan Watts, and much more.

Self-handicapping: when we avoid effort to protect our self-esteem

Humans are very good at getting in their own way. We make our lives more challenging than they need to be, often without realizing it. Why do we place these hurdles in our way? What can we do to address our self-handicapping behaviors? Self-handicapping as an insurance policy In short, self-handicapping is an insurance policy … Read More

The psychology of regret: how inaction affects our sense of self

We all have experienced regret, perhaps after making a hurtful comment or acting in a way that later turns out to be harmful. Regret is a feeling of sadness, repentance, or disappointment at something that you have done, or failed to do. Psychologists Shai Davidai and Tom Gilovich have investigated the psychology of regret, illuminating a … Read More

Projection bias: how your “emotional temperature” impacts your decisions

We constantly make decisions that will affect our lives in the future. That future can be one hour from now (what’s for lunch?) or one year from now (should I hire an assistant?). Unfortunately, the brain has a hard time imagining what our future selves will need. Instead, it takes mental shortcuts and makes choices … Read More

The impact of the ambiguity effect on decision-making

When something is described as ambiguous, it means that it is confusing, unclear, or open to different interpretations. Entrepreneurs face ambiguous situations all the time; it’s the nature of the business. For example, entrepreneurs make decisions about pricing, marketing, vendors, and finances that don’t have certain outcomes. In addition, entrepreneurs often have to make choices … Read More

The MoSCoW method of prioritization

Whether you are trying to decide which product feature to ship first, or what task to place at the top of your to-do list, it can sometimes be hard to decide on the right prioritization. That’s when a strategic approach can be helpful. The MoSCoW method is a simple, effective way to bring order to … Read More