Everything is aiming: forget the target and focus on your aim

We live in a world obsessed with outcomes. At school, we’re encouraged to climb an artificial leaderboard that reflects our test scores. At work, performance is based on reaching specific targets, sometimes known as OKRs for “Objectives and Key Results.” In this goal-based society, success is defined by how our peers evaluate our track record. … Read More

The arrival fallacy: why we should decouple our happiness from our goals

“When I achieve this goal, then I will be happy.” If you’ve ever experienced such a when/then thought pattern, you’re not alone. Whether you’re aiming to run a marathon, get a promotion at work or buy your first house, having a goal in mind can increase your motivation. However, we often mistakenly believe that achieving … Read More

The ambition trilemma: freedom, stability, wealth

Despite my existential doubts, I have always considered myself a fairly ambitious person. Of course, between my education by two driven parents—you don’t go from cleaning lady to director without a bit of ambition—and a potential but still elusive ambition gene, I don’t have anything to brag about. But, for some reason, since I was … Read More