A month ago, my book Tiny Experiments finally made its way into the world after years of work. Launch day brought a flurry of notifications and messages of support, along with that strange feeling of seeing something that existed only in my mind now in other people’s hands. There’s something surreal about thousands of hours … Read More
At the heart of personal experimentation are four distinct phases that work together to create meaningful change. They all work together, but every experimentalist tends to have one phase that feels like a more natural starting point.
In 2008, Spotify set the ambitious vision to create a legal music streaming service that could compete with piracy. Their initial strategy was clear-cut: secure licensing deals with major record labels, build a robust platform, and acquire users. But the path that led to their current 626 million active users was anything but straight. They … Read More
Back in 2018, I spent weeks learning everything about rare teas to start a new business; I studied every resource I could find, saved them in a folder, took copious notes, and then… Nothing. When it was time to take the first real step, I hesitated. The hesitation turned into procrastination, endlessly tweaking and perfecting … Read More
Stephen King didn’t become a bestselling author by reading about writing—he became one by writing every single day. The same applies to many successful people across various fields. They didn’t just gather information—they took deliberate action, committing to daily practice that helped them refine their skills. Yet, so many of us continue to endlessly collect … Read More
In 2019 I made a pact to write a hundred articles in a hundred workdays. Since then, I have written and published one new article almost every week, and I have kept with this cadence while running a business and studying for my PhD. This is my longest running personal experiment. Over the years, a … Read More
Imagine two aspiring writers, both with the idea of establishing an online writing presence. The first writer, Alex, sets a fixed goal: they aim to grow their newsletter to 1000 subscribers by the end of the month. Alex has heard that consistency is key, so they choose a topic, decide on a format, block time … Read More
Making your bed in the morning, that first cup of coffee, grabbing a croissant on your way to work, listening to your favorite podcast on the train… As much as we wish for each day to be different, repeating some of the same actions is an important part of our lives. Researchers have found that … Read More
Since we are born, a set of defaults influences our goals, our relationships, our tastes. From fashion to friendship, many of the choices we make in life are imperceptibly constrained by default definitions. For example, the default definition of education is formal schooling. The default definition of love is monogamy. The default definition of success … Read More
“What am I here for?” is one of the oldest questions humans have been grappling with. For millennia, religion has provided for many a source of meaning — the comforting idea that someone was in control and that, even if we didn’t have the ability to comprehend it all, the world ultimately made sense. With … Read More