Beyond Overpreparation: How to Start Before You Feel Ready

Back in 2018, I spent weeks learning everything about rare teas to start a new business; I studied every resource I could find, saved them in a folder, took copious notes, and then… Nothing. When it was time to take the first real step, I hesitated. The hesitation turned into procrastination, endlessly tweaking and perfecting … Read More

The Doing Deficit: How Deliberate Action Outperforms Passive Learning

Stephen King didn’t become a bestselling author by reading about writing—he became one by writing every single day. The same applies to many successful people across various fields. They didn’t just gather information—they took deliberate action, committing to daily practice that helped them refine their skills. Yet, so many of us continue to endlessly collect … Read More

Design Better Habits, Routines, and Rituals with the Intentionality Curve

Making your bed in the morning, that first cup of coffee, grabbing a croissant on your way to work, listening to your favorite podcast on the train… As much as we wish for each day to be different, repeating some of the same actions is an important part of our lives. Researchers have found that … Read More

From Default Definitions to Deliberate Questions

Since we are born, a set of defaults influences our goals, our relationships, our tastes. From fashion to friendship, many of the choices we make in life are imperceptibly constrained by default definitions. For example, the default definition of education is formal schooling. The default definition of love is monogamy. The default definition of success … Read More

Purpose Anxiety: The Fear of not Knowing your Purpose in Life

“What am I here for?” is one of the oldest questions humans have been grappling with. For millennia, religion has provided for many a source of meaning — the comforting idea that someone was in control and that, even if we didn’t have the ability to comprehend it all, the world ultimately made sense. With … Read More

The Paradox of Goals

Success is commonly defined as reaching one’s goals. Getting accepted into a prestigious program, building a profitable business, becoming a doctor, completing an online course… Whatever the goal may be, success is simply bridging the gap between where we are and where we want to go. The Internet and our bookshelves are filled with exhortations … Read More

Everything is aiming: forget the target and focus on your aim

We live in a world obsessed with outcomes. At school, we’re encouraged to climb an artificial leaderboard that reflects our test scores. At work, performance is based on reaching specific targets, sometimes known as OKRs for “Objectives and Key Results.” In this goal-based society, success is defined by how our peers evaluate our track record. … Read More