Knowledge Base

The Power of Personal Experiments

Imagine two aspiring writers, both with the idea of establishing an online writing presence. The first writer, Alex, sets a fixed goal: they aim to grow their newsletter to 1000 subscribers by the end of the month. Alex has heard that consistency is key, so they choose a topic, decide on a format, block time … Read More

Neuroenergetics: The Brain’s Energy Budgeting System

Despite its small size compared to the rest of the body, the human brain consumes a lot of energy, consuming about 20% of the body’s resources. This energy is vital for maintaining the brain’s complex functions such as thinking, memory, and controlling the body. Neuroenergetics is a specialized area of research that aims to understand how the brain manages this energy.

Ness Labs Best Books of December 2023

As December unfolds, Ness Labs brings you a handpicked collection of this month’s best books. These cover a range of topics, from artificial intelligence to the science of attention. These books are chosen for their ability to open new doors of understanding and offer fresh perspectives on both personal and technological frontiers. Enjoy our selection, … Read More

The science of decision-making: why smart people do dumb things

Chocolate or vanilla? Trello or Jira? Atom or VS Code? Stay in or go out? Should I click on this link or not? We make thousands of choices everyday, often automatically, using mental models we have created over years of experience. Decision-making is the process we use to identify and choose alternatives, producing a final … Read More

How to better remember what you read

While most people—including scientists—agree on the benefits of reading books, not everyone seems to have been made equal when it comes to remembering their content. Some people (including my dad, who we call a Walking Wikipedia) are an endless source of insights, recalling every single detail long after they’re finished reading. Others, not so much.  … Read More