The Occam’s razor fallacy: the simplest solution is not always the correct one

When faced with two equally credible theories, wisdom seems to indicate you should go for the simplest one. Simpler solutions are easier to verify; they’re easier to execute. But, while mental models are a great way to make sense of the world, not all of them should be followed blindly. In fact, some should be … Read More

Ethos, Pathos, Logos: how to persuade people

Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or … Read More

Parkinson’s law: how constraints can create freedom

Coined by Cyril Northcote Parkinson as part of an essay published in The Economist in 1955, Parkinson’s law is the adage that “work expands so as to fill the time available for its completion.” While it was initially designed as a mathematical equation describing the rate at which bureaucracies expand over time, Parkinson’s Law can … Read More

Free will: the mind’s best trick

Free will, which is considered by many central to human nature, has been studied as far back as ancient Greece by philosophers and scientists alike. It is most commonly defined as the capacity to choose between different courses of action in an unimpeded way—that is to say the ability to make choices in which the … Read More

The Cobra Effect: how linear thinking leads to unintended consequences

Have you ever tried to fix a problem, only to make things worse? That’s called the Cobra Effect—when an attempted solution results in unintended consequences. Because most of our cause-to-effect experiences involve very simple, direct relationships, we tend to think in terms of linear chain of events. But the world is much more complex than … Read More

Neuromyths: debunking the misconceptions about our brains

Fake news has become a hot topic. But the deliberate disinformation of the general public via traditional outlets or social media goes beyond the news: there is also an alarming rise in “fake science.” The brain and the mind feel extremely familiar. We do spend lots of our time inside our heads. That’s why it’s … Read More

The generation effect

Do you feel like you can remember things better when you actively engage with the information and create your own version of it? That’s called the Generation Effect. In a research paper published in 1978 in the Journal of Verbal Learning and Verbal Behavior, scientists described it as the phenomenon where information is better remembered … Read More