Marie Curie was a woman of firsts. Born in 1867 in Warsaw, Poland, she was a child prodigy in literature and mathematics. She worked as a governess until the age of 24 to save money for school, where she became the first woman in France to earn her Ph.D. She studied uranium, a radioactive element … Read More
Should you stick to what you know, or is it wiser to broaden your abilities? Some people may tell you to only take on projects that fall within your circle of competence, while others will advise you to get out of your comfort zone. Who’s right? The circle of competence model states that everyone has … Read More
Our beliefs can help us navigate the world around us. However, when our beliefs do not line up with reality, they can cause harm to ourselves and others. Also, these beliefs can become so deeply ingrained that they become very challenging to unlearn, even when presented with new information. This phenomenon is called belief perseverance. … Read More
What is something we only become capable of doing after age eleven, that helps us solve complex problems and write poetry, but needs to be yielded carefully? That’s abstract thinking, a powerful tool for creativity and innovation which anyone can learn how to use better. The difference between concrete and abstract thinking Concrete thinking is … Read More
Most people feel that, within the constraints they need to navigate, they are in control of their decisions. But we often automatically follow a train of thought or an external cue without noticing the selective factors in our attention. This phenomenon is called the attentional bias, and it affects many of the decisions we make. … Read More
We constantly make decisions that will affect our lives in the future. That future can be one hour from now (what’s for lunch?) or one year from now (should I hire an assistant?). Unfortunately, the brain has a hard time imagining what our future selves will need. Instead, it takes mental shortcuts and makes choices … Read More
When something is described as ambiguous, it means that it is confusing, unclear, or open to different interpretations. Entrepreneurs face ambiguous situations all the time; it’s the nature of the business. For example, entrepreneurs make decisions about pricing, marketing, vendors, and finances that don’t have certain outcomes. In addition, entrepreneurs often have to make choices … Read More
Surely, a knife is made for cutting things. And you can only use a cotton swab to clean your ears — right? Functional fixedness is a form of cognitive bias which makes us automatically narrow down the function of each tool. Although functional fixedness offers great mental shortcuts, it can present barriers to working to … Read More
A eureka moment is that magical epiphany when the solution to a problem seems to appear out of nowhere. Also known as an “Aha!” moment, little beats the sudden clarity you feel at solving a puzzle or finally understanding a previously unfathomable concept. Eureka moments can lead to creative discoveries, the triumphant completion of a … Read More
Do you prefer your yoghurt with 10% fat or 90% fat-free? Should the label on your disinfectant say it kills 99% of germs, or that it only spares 1% of them? Marketers know which framing will result in more sales. This is called the framing effect: a cognitive bias where people decide on options based … Read More