The danger of emotional reasoning and using our emotions as proof

Cognitive distortions are thought patterns that can affect our perception of reality. One such distortion is emotional reasoning. This is a thought pattern in which our emotional reactions, or our feelings, lead us to believe that something is true even when the empirical evidence tells us otherwise.  Emotional reasoning is very common in the workplace. … Read More

Belief perseverance: why we cling on to old ideas

Our beliefs can help us navigate the world around us. However, when our beliefs do not line up with reality, they can cause harm to ourselves and others. Also, these beliefs can become so deeply ingrained that they become very challenging to unlearn, even when presented with new information. This phenomenon is called belief perseverance. … Read More

Attentional bias: the invisible puppeteer behind our decisions

Most people feel that, within the constraints they need to navigate, they are in control of their decisions. But we often automatically follow a train of thought or an external cue without noticing the selective factors in our attention. This phenomenon is called the attentional bias, and it affects many of the decisions we make. … Read More

Authority bias: when we irrationally trust the judgement of experts

Whether it’s a doctor, a financial advisor, or a manager, we sometimes apply whatever an authority figure tells us to do, despite knowing that their recommended approach is inefficient, wrong, and potentially even dangerous. Why is that? One explanation is the authority bias. The authority bias is our tendency to be more influenced by the … Read More

Projection bias: how your “emotional temperature” impacts your decisions

We constantly make decisions that will affect our lives in the future. That future can be one hour from now (what’s for lunch?) or one year from now (should I hire an assistant?). Unfortunately, the brain has a hard time imagining what our future selves will need. Instead, it takes mental shortcuts and makes choices … Read More

The impact of the ambiguity effect on decision-making

When something is described as ambiguous, it means that it is confusing, unclear, or open to different interpretations. Entrepreneurs face ambiguous situations all the time; it’s the nature of the business. For example, entrepreneurs make decisions about pricing, marketing, vendors, and finances that don’t have certain outcomes. In addition, entrepreneurs often have to make choices … Read More