Knowledge Base

Zemblanity: the inexorability of unfortunate discoveries

We have all experienced serendipitous moments in life, the unexpected discoveries or fortunate occurrences that happen by chance. Serendipity occurs when you stumble upon a first edition novel by your favorite author at a car boot sale, or bump into an old friend who you then realize could become the fantastic business partner you’ve been … Read More

How to overwrite your cognitive scripts

Although we think we are fully aware and in control of our everyday decisions, we actually often follow a series of cognitive scripts. These cognitive scripts often develop in childhood and are personal to you. However, as they are commonly based on a sequence of events that we expect to occur in given situations, many … Read More

From inspiration to idea sex: how to generate ideas on demand

Blank page syndrome, writer’s block—call it whatever you want, most creators have once faced this overwhelming lack of inspiration. If you do experience writer’s block from time to time, the best reaction is to go do something else: going for a walk, journaling, talking it out with a friend. Better yet, though, is to avoid … Read More

Novelty fallacy: why new isn’t always better

The most recent smartphone, the latest tool, the hottest trend… Humans are naturally attracted to novelty, whether it’s new objects or new ideas. In the modern world, our desire to be on the cutting edge of technology only exacerbates the appeal of adopting the newest innovations. However, there is danger in blindly embracing something new … Read More

Fear setting: an exercise to define and conquer your fears

Fear is unavoidable, especially when attempting to accomplish an important goal or embarking on a new project that requires you to take risks. However, fear doesn’t need to become a source of unmanageable stress and anxiety. A simple method called “fear setting” will help you to define your fears so that you can embrace them … Read More