Knowledge Base

Reopening the mind: how cognitive closure kills creative thinking

Finding answers is a highly-valued skill in today’s world, where more than ever knowledge is power. We pride ourselves in quickly resolving issues and creating consensus. In job descriptions, companies clearly state that they are looking for problem solvers. But what if this single-mindedness blinds us to more creative answers? What would happen if we … Read More

Single-tasking: the power of focusing on one task at a time

We are all juggling multiple obligations, roles, and responsibilities across our personal and professional lives. Multitasking seems like it should be the perfect solution when faced with multiple demands and limited time. Doing two things at the same time is faster than doing them one after the other… Right? I’m a freelance medical copywriter. When … Read More