Turning Big Fears into Tiny Experiments

When I was younger, I badly wanted to live in Japan. Japan is a country with very strict immigration laws, but my university had an exchange program where you could go spend a semester and study in another country. There was only one problem: the Japanese university they had a partnership with was one of … Read More

The Multiplier Effect of Collective Curiosity

At his school in ancient Athens, Aristotle encouraged everyone to walk through the gardens while discussing ideas, rather than sitting quietly for lectures. Teachers and students would explore questions, challenge each other’s thinking, and build on each other’s insights. This tradition of walking and wondering together became so successful that it continued for centuries, influencing … Read More

Rethinking Goals: the Science of Nonlinear Goal Setting

In 2008, Spotify set the ambitious vision to create a legal music streaming service that could compete with piracy. Their initial strategy was clear-cut: secure licensing deals with major record labels, build a robust platform, and acquire users. But the path that led to their current 626 million active users was anything but straight. They … Read More