Nootropics, adaptogens, brain foods… What the heck is going on?
In a world where cognitive performance is considered a clear advantage to succeed—whether as a student or a busy professional—it’s not surprising the idea of popping a pill to enhance your brainpower is appealing to many. And marketers have noticed: the market for cognitive enhancers is a multi-billion dollar industry. Between drinks supplemented with “adaptogenic … Read More