Anne-Laure Le Cunff Do you prefer your yoghurt with 10% fat or 90% fat-free? Should the label on your disinfectant say it kills 99% of germs, or that it only spares 1% of them? Marketers know which framing will result in more sales. This is called the framing effect: a cognitive bias where people decide on options based … Read More
Have you ever felt like you are too tired to make the right choice between several options, especially after a long series of decisions? Decision fatigue can lead to poor choices and irrational trade-offs in decision making. It refers to the deteriorating quality of decisions after a long session of decision making. Too many decisions … Read More
“Our memory is a more perfect world than the universe: it gives back life to those who no longer exist,” once said French author Guy de Maupassant. Whether it’s short-term memory allowing us to perform simple calculations on the fly, long-term memory which can store larger quantities of information, sometimes for a whole life span, … Read More
Do you have a burning memory of an embarrassing experience that happened to you, and can’t help but think that everyone who was present must still laugh about it to this day? Chances are, most of them don’t even remember any of it. Similarly, have you noticed how we tend to overestimate the amount of … Read More
While bounded learning is based on a fixed curriculum with specific educational outcomes, unbounded learning embraces the never-ending cycle of personal growth generated by continuous education. It is based on strategies and tools that avoid unnecessary direction and restriction, that foster curiosity, and that reward exploring adjacent questions. Today’s world offers many opportunities for unbounded … Read More
“It was better before,” says your friend. “Ha, those were the days,” your reply with a sigh. Declinism is the belief that societies tend towards decline, often linked with rosy retrospection—our tendency to view the past more favourably and the future more negatively. It may seem harmless, but declinism can cloud your judgement and lead … Read More
Some people only help when it benefits themselves, others foster transactional relationships, while yet others are generous with their time and energy, without asking for anything in return. Whether in their personal or professional relationships, takers, givers, and matchers achieve different outcomes. Surprisingly, givers display the most radically distinctive results. Are you a taker, a … Read More
What do astrology, aura reading, fortune telling, cold reading, and some personality tests such as the MBTI have in common? They all exploit the Barnum Effect to convince people that the generated statements are personal to them. The statements are so vague, we interpret our own meaning, sometimes feeling in awe of their accuracy. “That’s … Read More
FEATURED TOOL Welcome to a new edition of our tools for thought series! We had the pleasure to chat with Bill Harding, one of the minds behind Amplenote, a note-taking app “to write things down and get them done.” Bill is the CEO of Alloy.dev, which builds productivity tools for busy people. Amplenote’s parent company … Read More
You may think your likes and dislikes are formed through rational decision-making. After all— whether it is books, movies, music, food, romantic partners, or fashion—your tastes are a defining part of your identity. But the reality is more complicated than that. Our genes, our culture, and our experiences define why we like what we like. … Read More