Knowledge Base

Single-tasking: the power of focusing on one task at a time

We are all juggling multiple obligations, roles, and responsibilities across our personal and professional lives. Multitasking seems like it should be the perfect solution when faced with multiple demands and limited time. Doing two things at the same time is faster than doing them one after the other… Right? I’m a freelance medical copywriter. When … Read More

Everything is aiming: forget the target and focus on your aim

We live in a world obsessed with outcomes. At school, we’re encouraged to climb an artificial leaderboard that reflects our test scores. At work, performance is based on reaching specific targets, sometimes known as OKRs for “Objectives and Key Results.” In this goal-based society, success is defined by how our peers evaluate our track record. … Read More