Knowledge Base

How developing mental immunity can protect us from bad ideas

Every day, a new video goes “viral”, and an “infectious” idea starts spreading. Mental immunity is a psychological theory that is also known as cognitive immunology. With origins dating back 70 years, this field of research is based on the premise that not only is there an immune system for the body, but an immune … Read More

How to increase your creativity by cultivating creative self-efficacy

Do you think of yourself as someone who is not creative? Creative work can be challenging, and many people lack confidence in their own ability. Psychologists have reported that being unsure, anxious or defeatist about your creative potential can become a self-fulfilling prophecy that hinders your performance. Creative self-efficacy is the internal belief that you … Read More

What is neurodiversity?

People think, learn, behave, and experience the world around them in many different ways. Some of this diversity is due to neurological differences. Neurodiversity refers to those variations in neurocognitive functioning. Let’s have a look at the origin of the term, and its usefulness in research and practice. A short primer on neurodiversity The term … Read More

The emerging theory of authentic leadership

Being “authentic” has become a bit of an overused buzzword, and has lost some of its meaning. However, despite the concept not being fully mature in a theoretical or experimental sense, early research has shown that authentic leadership may improve team performance compared to traditional management. Authentic leadership is an emerging theory that encourages managers … Read More

Productivity addiction: when we become obsessed with productivity

The business and productivity app market is worth billions of dollars. Every day, there is a new productivity tool popping up, a book about productivity being published, and millions of people reading and sharing content related to personal productivity. It started as a measure of efficiency for the production of goods and services. Somehow, along … Read More

Using the goal gradient hypothesis to help people cross the finish line

Our perception of progress can impact our overall drive to reach a goal. The goal gradient hypothesis posits that our efforts increase as we get closer to achieving a goal: when the reward is in sight, we feel incentivised to reach the finish line. Designers and decision-makers can effectively use goal gradients as a motivational … Read More