Everything is aiming: forget the target and focus on your aim

We live in a world obsessed with outcomes. At school, we’re encouraged to climb an artificial leaderboard that reflects our test scores. At work, performance is based on reaching specific targets, sometimes known as OKRs for “Objectives and Key Results.” In this goal-based society, success is defined by how our peers evaluate our track record. … Read More

Habit trackers: does tracking your habits actually work?

We rarely lack good intentions. We want to drink more water, exercise regularly, or meditate every morning. Establishing habits, however, can feel like a struggle, and there’s often a gap between intention and execution. This is why habit trackers are such popular tools to help us stick to our goals. But do they work, and … Read More

The arrival fallacy: why we should decouple our happiness from our goals

“When I achieve this goal, then I will be happy.” If you’ve ever experienced such a when/then thought pattern, you’re not alone. Whether you’re aiming to run a marathon, get a promotion at work or buy your first house, having a goal in mind can increase your motivation. However, we often mistakenly believe that achieving … Read More

Using the goal gradient hypothesis to help people cross the finish line

Our perception of progress can impact our overall drive to reach a goal. The goal gradient hypothesis posits that our efforts increase as we get closer to achieving a goal: when the reward is in sight, we feel incentivised to reach the finish line. Designers and decision-makers can effectively use goal gradients as a motivational … Read More

You can eat your mallow: debunking the marshmallow test

The Stanford marshmallow experiment is probably the most famous study in delayed gratification. In 1972, a group of kids was asked to make a simple choice: you can eat this marshmallow now, or wait 15 minutes and receive a second treat. In the paper, the researchers highlighted two significant findings. First, not physically seeing the … Read More

SMART goals are not so smart: make a PACT instead

A system without a goal is like a marathon without a finish line. But a system with a bad goal will result in a bad outcome. Traditional goal-setting methods use the SMART framework. SMART stands for Specific, Measurable, Achievable, Relevant, and Timely. Sounds great for small, short-term goals, but not so much for ambitious, long-term … Read More

Turning goals into growth loops: the PARI system of mindful productivity

I had a coaching session today with a client where we discussed his daily routine and the way he was managing his goals. At some point, he said: “Maybe I’m just not disciplined enough.” Many people think this way when they’re disappointed by their own performance. But did you know that 92% of people never … Read More