The Paradox of Goals

Success is commonly defined as reaching one’s goals. Getting accepted into a prestigious program, building a profitable business, becoming a doctor, completing an online course… Whatever the goal may be, success is simply bridging the gap between where we are and where we want to go. The Internet and our bookshelves are filled with exhortations … Read More

Everything is aiming: forget the target and focus on your aim

We live in a world obsessed with outcomes. At school, we’re encouraged to climb an artificial leaderboard that reflects our test scores. At work, performance is based on reaching specific targets, sometimes known as OKRs for “Objectives and Key Results.” In this goal-based society, success is defined by how our peers evaluate our track record. … Read More

Habit trackers: does tracking your habits actually work?

We rarely lack good intentions. We want to drink more water, exercise regularly, or meditate every morning. Establishing habits, however, can feel like a struggle, and there’s often a gap between intention and execution. This is why habit trackers are such popular tools to help us stick to our goals. But do they work, and … Read More

The arrival fallacy: why we should decouple our happiness from our goals

“When I achieve this goal, then I will be happy.” If you’ve ever experienced such a when/then thought pattern, you’re not alone. Whether you’re aiming to run a marathon, get a promotion at work or buy your first house, having a goal in mind can increase your motivation. However, we often mistakenly believe that achieving … Read More

Using the goal gradient hypothesis to help people cross the finish line

Our perception of progress can impact our overall drive to reach a goal. The goal gradient hypothesis posits that our efforts increase as we get closer to achieving a goal: when the reward is in sight, we feel incentivised to reach the finish line. Designers and decision-makers can effectively use goal gradients as a motivational … Read More