Using the goal gradient hypothesis to help people cross the finish line

Our perception of progress can impact our overall drive to reach a goal. The goal gradient hypothesis posits that our efforts increase as we get closer to achieving a goal: when the reward is in sight, we feel incentivised to reach the finish line. Designers and decision-makers can effectively use goal gradients as a motivational … Read More

You can eat your mallow: debunking the marshmallow test

The Stanford marshmallow experiment is probably the most famous study in delayed gratification. In 1972, a group of kids was asked to make a simple choice: you can eat this marshmallow now, or wait 15 minutes and receive a second treat. In the paper, the researchers highlighted two significant findings. First, not physically seeing the … Read More

SMART goals are not so smart: make a PACT instead

A system without a goal is like a marathon without a finish line. But a system with a bad goal will result in a bad outcome. Traditional goal-setting methods use the SMART framework. SMART stands for Specific, Measurable, Achievable, Relevant, and Timely. Sounds great for small, short-term goals, but not so much for ambitious, long-term … Read More

Turning goals into growth loops: the PARI system of mindful productivity

I had a coaching session today with a client where we discussed his daily routine and the way he was managing his goals. At some point, he said: “Maybe I’m just not disciplined enough.” Many people think this way when they’re disappointed by their own performance. But did you know that 92% of people never … Read More

Being prepared is overrated: start before you feel ready

Getting ready is fun. Doing research, learning new things, feeling excited about the journey ahead. But whether you’re planning on writing a book, launching a product, or building an exercise routine, getting ready can become a distraction: there is a very fine line between preparation and procrastination. Yes, getting ready is comfortable. But most successful … Read More