The Occam’s razor fallacy: the simplest solution is not always the correct one

When faced with two equally credible theories, wisdom seems to indicate you should go for the simplest one. Simpler solutions are easier to verify; they’re easier to execute. But, while mental models are a great way to make sense of the world, not all of them should be followed blindly. In fact, some should be … Read More

Ethos, Pathos, Logos: how to persuade people

Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or … Read More

Writing 100 articles in 100 days

This is the 100th article I publish since starting my little writing experiment in the summer. Since then, I have published one new article every weekday. That’s 100 articles in 100 days—well, 130 days if you add the weekends, during which I focused on personal writing and journaling. Many people have asked about my writing … Read More

Science-based methods to improve your memory

Many think it’s impossible to improve your memory. But scientific research shows that many techniques do have an impact on how well we remember things. Unfortunately, lots of people use the wrong methods. For example, highlighting has virtually zero effect on information retention. “It seems like if I have highlighted something (…) then I should … Read More

Fostering psychological safety with a personal user manual

When you buy a new product, it usually comes with a user manual. It’s a document designed to help you make the best use of that particular product, with detailed instructions. It’s a guide to using a specific system. But when we meet a new person, we need to figure things out through trial and … Read More

Checklists: when we can’t trust our brains

From product launches to project management, I’m obsessed with checklists. And I’m not the only one. From the World Health Organization’s surgical safety checklist to flight checklists and more mundane event production checklists, checklists are everywhere. We use them to run businesses, perform complex surgery, and do our groceries. Systemic complexity means that we cannot … Read More