Confirmation bias: believing what you see, seeing what you believe

“The eye sees only what the mind is prepared to comprehend.” — Robertson Davies. If you think women are bad drivers, you are more likely to notice driving mistakes made by women. A detective who is convinced a suspect is guilty is more likely to pay attention to evidence corroborating their intuition. These are examples … Read More

You can eat your mallow: debunking the marshmallow test

The Stanford marshmallow experiment is probably the most famous study in delayed gratification. In 1972, a group of kids was asked to make a simple choice: you can eat this marshmallow now, or wait 15 minutes and receive a second treat. In the paper, the researchers highlighted two significant findings. First, not physically seeing the … Read More

Why most strategies fail

You have a plan. It sounds like a good, solid plan. You’ve written it down. You’ve even asked for feedback. You’re ready to execute. Then, down the line, something goes wrong. Despite all your effort and care, the painstakingly crafted strategy doesn’t seem to work. What happened? The reason why most strategies fail is they’re … Read More

The Occam’s razor fallacy: the simplest solution is not always the correct one

When faced with two equally credible theories, wisdom seems to indicate you should go for the simplest one. Simpler solutions are easier to verify; they’re easier to execute. But, while mental models are a great way to make sense of the world, not all of them should be followed blindly. In fact, some should be … Read More

Ethos, Pathos, Logos: how to persuade people

Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or … Read More