The Occam’s razor fallacy: the simplest solution is not always the correct one

When faced with two equally credible theories, wisdom seems to indicate you should go for the simplest one. Simpler solutions are easier to verify; they’re easier to execute. But, while mental models are a great way to make sense of the world, not all of them should be followed blindly. In fact, some should be … Read More

Ethos, Pathos, Logos: how to persuade people

Scholars have discussed the mechanics of persuasion since ancient times. Persuasion encompasses every aspect of culture, with rhetoric as a crucial tool to influence every sphere of society, from mundane negotiations to big national debates. One could argue any form of communication is a form of persuasion. Whether through writing or talking, at home or … Read More

Checklists: when we can’t trust our brains

From product launches to project management, I’m obsessed with checklists. And I’m not the only one. From the World Health Organization’s surgical safety checklist to flight checklists and more mundane event production checklists, checklists are everywhere. We use them to run businesses, perform complex surgery, and do our groceries. Systemic complexity means that we cannot … Read More

The curse of knowledge

Have you ever had a teacher who was very smart, but also terrible at actual teaching? An expert who used so much jargon you could not quite follow their explanation? This is called the “curse of knowledge”, a term coined in 1989 by economists Colin Camerer, George Loewenstein, and Martin Weber. It’s a cognitive bias … Read More

Parkinson’s law: how constraints can create freedom

Coined by Cyril Northcote Parkinson as part of an essay published in The Economist in 1955, Parkinson’s law is the adage that “work expands so as to fill the time available for its completion.” While it was initially designed as a mathematical equation describing the rate at which bureaucracies expand over time, Parkinson’s Law can … Read More

Turning goals into growth loops: the PARI system of mindful productivity

I had a coaching session today with a client where we discussed his daily routine and the way he was managing his goals. At some point, he said: “Maybe I’m just not disciplined enough.” Many people think this way when they’re disappointed by their own performance. But did you know that 92% of people never … Read More

The Cobra Effect: how linear thinking leads to unintended consequences

Have you ever tried to fix a problem, only to make things worse? That’s called the Cobra Effect—when an attempted solution results in unintended consequences. Because most of our cause-to-effect experiences involve very simple, direct relationships, we tend to think in terms of linear chain of events. But the world is much more complex than … Read More

How to make better decisions with second-level thinking

It’s easy to get carried away when making a decision. We look at the current situation and extrapolate what we consider to be the most likely future outcome. What we often fail to consider, though, are the complex ramifications of the decisions we make. For example, you’re feeling hungry. The fast and easy decision would … Read More

The affliction of abundance: FOBO or the fear of a better option

FOMO, or fear of missing out, is a term that has become common in everyday language and has permeated most corners of our popular culture. I wrote a long article about the phenomenon and its alternative, JOMO—the joy of missing out. But the author who coined the term FOMO, Patrick J. McGinnis, recently warned people … Read More